COMPANY : W. HASEKAMP & Co SASA BRAND
TRADE MARK : SASA BRAND
CIRCA : 1905 - West Africa

"SASA BRAND" with the illustrated bird in the seal and on the label indicates that the Trade Mark would be the species of bird named "SASA". However I cannot find a West African bird matching this description.

In supposition, there could be a more significant reason for promotion of the SASA BRAND on this gin bottle, which was exported from the HASEKAMP Distillery in Schiedam, Holland to West Africa countries such as Ghana.

In basic terms, the word "sasa" is used in West African people's culture to describe how their present life is influenced by the past and helps determine the future. This correlates with another image significant for West African people - the "Sankofa" bird - which symbolises the circle of life - looking back to move forward.